A corporate identity is not just a logo or a marketing gimmick, it is a visual representation of your brand position and overtime becomes a promise of performance and quality. It is imperative that your idenity is instantly appealing, easily recognised and reflects the qualities and values at the heart of your brand. Whatever, we might say, people do judge books by their cover. An intelligent and professional corporate identity indicates an intelligent and professional company. The Process Graphic design, colour theory, typographics, cultural awareness, functional requirements, trademarks etc. all have their part to play but to truly deliver success, a crystal clear understanding of the brand message is paramount. The creative process is therefore workshop based and inclusive, we don't disappear and come back a month later with several design directions to choose from, we involve the client at every stage at of the process.