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Name Generation

Some of our branding projects start with name generation. Developing the right name for a product, service or company is vital and can identify brand positioning in an instant. Our well-established naming processes identify relevant criteria such as memorability, originality and differentiation by which to evaluate our brand name selections. Substantial candidate lists are generated using proven tools and techniques, group workshops and research. Lists are evaluated using relevancy criteria and shortlisted for feedback. The chosen name is usually then prepared for trademark registration.